allysonkrieger
runonsentence.com
amkrieger@hotmail.com
650 703 7109

summary
resume
portfolio

Creative, intelligent, results-driven professional with 10+ years of editorial and project management experience.
Expertise in headline writing, publishing processes and partner management.
Love for online journalism, pop culture and a deadline-driven workplace.

The summary, AKA "the tricky part." I assume if you're here, you've seen my resume and are interested in learning a little bit more about me. Let's see if this helps:

In a nutshell (or two)
I have a decade of experience in publishing, writing, and digital media. I adore pop culture and would give up food before my subscription to Entertainment Weekly. I have a passion for photography, a love of weblogs and an on-again, off-again preoccupation with karaoke. When it comes to work, I crave challenge, deadlines, energy and the reward of a job done better than anyone could've imagined.

Perhaps the best compliment given me was by my very first mentor, who once said I have a rare blend of creative and organizational talent. I've had great success as a project manager and as a write and editor; my ideal position allows me to have one foot in each discipline.

At Microsoft, for example, I learned volumes about project management, creating consumer products, leading a team and building an efficient publishing system from scratch. I've also had a chance to work on something that hasn't been discovered yet. I learned how to find out what the customer wants before s/he even knows it, and I learned to live by the "ship the right product at the right time" mantra.

This article from Fortune Magazine does a great job of deconstructing the Microsoft skill set.

I left Microsoft to join Yahoo! in late 2003, lured by the chance to reenter the world of online journalism and the opportunity to become a part of the broadband revolution. As a broadband portal editor for Yahoo!, I've rediscovered my editorial skills and deep passion for online content. I program news and entertainment features daily and work with journalists and content providers on a daily basis. Every once in a while I get to write something, too.

Still interested? Here are some projects I think will help you get to know me better.

A project thing
One major project I worked on at Microsoft is a "movies service" for the personal video recorder device UltimateTV. The goal of the service was to help DIRECTV customers find, out of the thousands of movies playing each week, the ones that they'll like best. It started with a blank white board and grew into consumer research studies, market analysis, feature development and then prioritization, spec writing, authoring tool creation, publishing process development, usability testing, bug triage and, finally, a Beta product in front of 400 trial users. It was my baby. I learned so, so much.

The bad news: Due to the 2002 reorganization of UltimateTV and a changing relationship with DIRECTV, we significantly pared back the UltimateTV team and the Movies service was cut. It's frustrating and certainly a shame, but the silver lining can be found in what we learned about consumer entertainment services, and what I personally learned about feature design, leading a team, and creating something from nothing. At Microsoft.

We published to it twice a week; I managed the process and defined new tools to run it. I set the schedule, edited headlines and decks, and the Movies Producer reported to me.

See a screen shot of the main page.

I also like to do stuff like
Post to my personal weblog
Take pictures to document my silly life
Co-host a pirate radio show