978 729 1639
allysonmkrieger@yahoo.com
runonsentence.com
see portfolio
Summary
...............................................................................................................................................................................................................................................................................................................................Creative, intelligent professional with 12+ years of editorial and project management experience. Expertise in managing teams, web publishing and content partnerships. Emphasis on multimedia and video. Love for online journalism, pop culture and a deadline-driven workplace.
Professional Experience
...............................................................................................................................................................................................................................................................................................................................2007-present ....... SIRIUS Satellite Radio New York, NY
Editorial Director, Interactive Dept.
• Manage team of nine editors and producers publishing daily content for SIRIUS.com
• Drive editorial strategy to meet company business objectives for SIRIUS subscribers and prospects
• Devise on- and off-site content initiatives to bring greater exposure to SIRIUS on-air programming and increase engagement with existing subscribers
• Introduced daily and weekly metrics reports to drive programming decisions; analyze statistics on a daily basis
• Ensure cohesive, consistent editorial coverage for a wide range of on-air programming including Howard Stern, Martha Stewart, Grateful Dead Radio, NFL and NASCAR
• Oversee daily publishes, prioritize new content development and approve corporate style guide
• Edit headlines, deks, teasers and long-form editorial
• Lead daily and weekly editorial meetings
• Supervise team responsible for SEO, publishing tools and daily workflow process
• Represent website in collaborations with on-air programming, PR, marketing and legal departments2003-2006 ....... Yahoo! Sunnyvale, CA
Managing Editor, Broadband Portals
• Managed team of six full-time and freelance editors in U.S. and Canada
• Programmed daily news, entertainment features and multimedia for more than 6 million Yahoo! broadband subscribers
• Covered breaking news and live video 24/7
• Ensured creative and consistent coverage of major news events, e.g. 2004 elections and Hurricane Katrina
• Devised successful promotional strategies for exclusive entertainment content, such as The Apprentice and Fat Actress
• Contributed to 270% increase in video reach and 11% click-through rate for editorial content (highest on Y! network) in first nine months
• Owned coverage schedule and editorial calendar
• Drove requirements for publishing tools and statistical reporting
• Worked with all Yahoo! properties and partners like ABC News, CNN and Paramount to showcase content and maximize performance
• Chosen as editorial lead for high-profile Howard Stern project in 12/05Radio Spokesperson
• Gave weekly national radio interviews on Yahoo! Search trends2000-2003 ....... Microsoft Mountain View, CA
Program Manager
• Developed features for Windows Media Center and MSN Entertainment
• Led product teams through all development phases (research to launch)
• Coordinated production and design with Redmond, WA
• Awarded three patents for innovative product designSenior Producer
• Built content services for UltimateTV DVR product
• Created publishing processes and defined unique content authoring tools
• Supervised producers and daily publishing; owned final copy approval
• Managed partner relationships with DIRECTV and E! Online
• Represented company at CES and the Primetime Emmy Awards1998-2000 ....... WildWeb Newton, MA
Executive Editor
• Managed development of AltaVista Entertainment and WildWeb.com
• Supervised producers and set deadlines
• Edited features from content partners such as Salon and Rolling Stone
• Wrote companion articles to support WildWeb TV show segments
• Wrote features and columns for Television, Culture and Music channels
1994-1998 ....... MA Dept. of Revenue, Publishing Office Boston, MA
Online and Print Publications Manager
• Managed state agency website launched in 1995
• Coordinated delivery and ensured editorial standards for all print publications
• Authored articles, assigned stories and designed layout for newsletters
• Supervised Staff Writer, consultants, HTML programmers and designers1997-2001 ....... Access Magazine, The Boston Insider
Freelance Writer
• Wrote 1-2 articles per month on entertainment-related websites for newspaper insert magazine reaching more than 14 million readers
• Researched and wrote articles on Boston area attractions for New York-based web publishing companyVolunteer Experience
...............................................................................................................................................................................................................................................................................................................................2006 ....... Orphanage Volunteer (full-time), South Africa
2001-2005 ....... Classroom Tutor, Sunnyvale and East Palo Alto, CA
1994-1998 ....... Animal Shelter Volunteer, Arlington, MA
Education
...............................................................................................................................................................................................................................................................................................................................2005 ....... Poynter Institute for Journalists, St. Petersburg, FL
• Selected to attend seminar, “Leadership for Online Editors”2000-2006 ....... Microsoft, New Horizons Learning Center, Academy X
• Completed various courses in HTML, Adobe Photoshop, MS Project, management skills1998 ....... . Institute for American Universities, Aix-en-Provence, France
• Completed courses in French language and Art History1989-1993 ....... UMASS, Amherst, MA
• Bachelor of Arts Degree, Magna Cum Laude, 3.66 GPA
• Phi Beta Kappa, Commonwealth Scholar/Departmental Honors, Golden Key National Honors Society, Pi Sigma Alpha, Dean's List 8 SemestersComputer Skills
...............................................................................................................................................................................................................................................................................................................................Extensive experience with word processing, presentation, and spreadsheet programs including Macromedia Dreamweaver, Vignette StoryServer, Microsoft FrontPage, Adobe Photoshop, Microsoft Word, Powerpoint, Project, and Excel. Basic knowledge of HTML and javascript.
