978 729 1639
allysonmkrieger@yahoo.com
runonsentence.com
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Contact	111 4th Avenue #11H, New York, NY / 978 729 1639 allysonmkrieger@yahoo.com / www.runonsentence.com
Professional Experience	SIRIUS|XM Radio, New York, NY / 2007-present Editorial Director, Interactive Department Manage team of seven editors and producers Develop digital content strategy to reach prospects and 18 million SIRIUS XM subscribers on Sirius.com, XMRadio.com and external distribution points Extend dozens of major brands online such as Howard Stern, Martha Stewart and NFL Create video dept. to capture and leverage in-studio performances and celebrity interviews Launch official SIRIUS|XM YouTube channel; devise successful strategies to distribute and market video content virally and via social media Craft editorial strategy for social media including official SIRIUS XM Facebook page Work with on-air programming, talent, PR and marketing to create content opportunities and increase distribution of digital assets Implement editorial standards, guidelines and best practices Increase traffic to key pages by 25% and homepage headline CTR by 36% in 2008 Oversee fantasy sports game generating 144% increase in online ad revenue in 2009 Drive implementation of daily metrics reports           Run daily and weekly editorial meetings Integrate NYC and DC web teams to merge strategy, process and tools Yahoo!, Sunnyvale, CA / 2003-2006 Managing Editor, Broadband Portals Managed team of six editors in U.S. and Canada Programmed daily news, entertainment features and multimedia for 6 million Yahoo! broadband subscribers Covered breaking news and live video 24/7 Ensured creative and consistent coverage of major news events, e.g. 2004 elections and Hurricane Katrina Devised promotional strategies for exclusive entertainment content, e.g. The Apprentice Contributed to 270% increase in video reach and 11% CTR (highest on Y! network) in first nine months Owned coverage schedule and editorial calendar Drove requirements for publishing tools and statistical reporting Worked with all Yahoo! properties and partners like ABC News, CNN and Paramount Chosen as editorial lead for high-profile Howard Stern SIRIUS Satellite Radio launch project in 12/05 Radio Spokesperson Gave weekly national radio interviews on Yahoo! Search trends Microsoft, Mountain View, CA / 2000-2003 Program Manager, MSN TV Services Developed features for Windows Media Center and MSN Entertainment Led product teams through full product lifecycle (research to launch) Coordinated production and design with Redmond, WA Awarded two patents for innovative product design, one as lead inventor Senior Producer, UltimateTV Built content services for UltimateTV DVR product Created publishing processes and defined unique content authoring tools Managed partner relationships with DIRECTV and E! Online Represented company at CES and the Primetime Emmy Awards WildWeb, Newton, MA / 1998-2000 Senior Producer Managed development of AltaVista Entertainment and WildWeb.com Edited stories from content partners such as Salon and Rolling Stone Wrote features and columns for Television, Culture and Music channels MA Dept. of Revenue, Boston, MA / 1994-1998 Online and Print Publications Manager Managed state agency website launched in 1995 Coordinated delivery and ensured editorial standards for all print publications Supervised Staff Writer, consultants, HTML programmers and designers Freelance Writer / 1997-2001 Wrote articles on entertainment websites and various Boston-area tourist attractions
Volunteer Experience	Baphumelele Children’s Home, South Africa / 2006 Full-Time Volunteer Sunnyvale & East Palo Alto School Systems, CA / 2001-2005 Tutor Alliance for Animals, Arlington, MA / 1994-1998 Weekly Shelter Volunteer
Education	Poynter Institute for Journalists, St. Petersburg, FL / 2005 Accepted into seminar, “Leadership for Online Editors” Various Organizations / 2000-2008 Completed courses in management, HTML, Photoshop, MS Project, FatWire Content Server UMASS, Amherst, MA / 1993 Bachelor of Arts Degree, Magna Cum Laude
Technical Skills	Extensive experience with PC-based software and content publishing applications including FatWire Content Server, Vignette StoryServer, Macromedia Dreamweaver, Microsoft FrontPage, Adobe Photoshop, Microsoft Word, Powerpoint, Project, and Excel. Basic knowledge of HTML and javascript. Deep knowledge of social media including Facebook, Twitter, flickr, and Blogger.